If Marilyn Monroe was around today, she’d be horrified. As a woman who was celebrated for her plus-size curves, she would struggle to find flattering, fitted clothes on the High Street. Chic plus-size brands are few and far between, but a few great designers are starting to change this.
If you are sick and tired of tunic tops and leggings, read on for style maven Rachel Zoe’s pick of the most chic plus size brands of the moment…
1. ASOS Curve
One of the biggest challenges for the curvy girl is finding fashionable clothing. ASOS is great at affordable fashion for the average woman, but with ASOS Curve it is finally providing a similar service for plus-size ladies. The company’s designers are always updating the stock, so keep an eye out for your next favourite outfit.
2. Good American
Khloe Kardashian’s new denim line offers cool-girl silhouettes from sizes 00 to 24, sure to hug every curve. Unsurprisingly, these jeans have been specifically designed those of you who have a bit of junk in your trunk, so you can show off your assets like a true Kardashian!
3. Melissa McCarthy Seven7
After struggling to find red-carpet worthy clothing, actress Melissa McCarthy took matters into her own hands! Her collection offers every major staple you need, from dresses to jackets, accented with playful colours and prints. Whether you are heading to the red carpet or just painting the town red, you’ll love her party staples.
The Scandinavian brand’s range is understated yet elevated. If you are a working woman who needs some chic dresses and separates for the office, this line is for you.
Born and bred in the UK, Elvi specialises in casual separates to evening statement pieces. Furthermore, this chic brand offers everything under the sun marked with a polished, contemporary aesthetic.
6. Coco Cooper Denim
If you are looking for classic cuts from flares to skinnies, Coco Cooper Denim is a dream come true. The denim brand is the master of figure-enhancing shapes that lift and sculpt your curves.
Just a few years ago, Eloquii was being threatened with closure. However, thanks to a dedicated group of investors, it survived and thrived. The brand has won a cult following with designs that are feminine yet fresh. If you love to flaunt your figure, this is the brand for you.
Of course, as well as these seven rising brands, you can’t forget about plus-size stalwarts such as Evans and H&M’s curve-friendly lines. However, if your plus size wardrobe needs an update, you aren’t short of designer options. Soon, you won’t have to look too far to find the sort of sexy, flattering designs would make Marilyn proud.