The hygge trend is inescapable, and hygge fashion is set to be the Next Big Thing.
Pronounced ‘hue-ga’, it refers to the Danish concept of obtaining happiness in simple pleasures – a fluffy blanket on a cold day; the flicker of candlelight on a dark night; or the company of loved ones. If it makes you feel good, its hygge.
So how does this cosy, comfort-first ideology work when it comes to the decidedly uncomfortable world of fashion?
Hygge fashion explained
Feel-good fashion can mean different things to different people, depending on your mood, your schedule and your surroundings. Staying in for the night? Your idea of hygge fashion might mean flannel PJs or a fleece-lined onesie. Prepping for a hot date? Hygge fashion could involve your favourite pair of stilettos and a flattering LBD.
However, if you’re really not sure how hygge fashion works, we have three feel-good tips to get you started!
Invest in great knitwear
A big, fluffy jumper can be worn with anything, and will give you that comfy, cuddly feeling all day long. However, when it comes to knitwear, quality is key. Choose natural fibres such as wool and cashmere, and go for a relaxed fit which will allow you
Choose calming colours
Beige, cream and oatmeal are classics of the Scandi-chic movement, as they are warm and calming (and look amazing in candlelight). Marylin Monroe once said that she always wore a cream silk scarf as the soft tones had a luminous effect in photos. Take a leaf out of her book and swathe yourself in romantic hues that make you look and feel good.
Wear finer fabrics
There is nothing hygge about itchy, polyester clothing. To feel truly good inside your clothing, opt for softer fabrics such as silk, cotton and cashmere, which allow your skin to breathe. Yes, they are more expensive than polyester-mix, but its that feeling of pure luxury that gives you that hygge feeling.