In defence of the bumbag

It’s one of the most divisive and all-out hated items in fashion history. But Grazia has recently published a piece in defence of the bumbag. And maybe it’s time we paid attention…

Over the past few seasons, bumbags have been appearing on the catwalks and fashion blogs, adorned with designer logos, and slung low over the hips. What’s more, they are undeniably practical — for holidays, festivals and days you want to carry nothing but your coconut latte — and, with the industry’s obsession with usability over the past few seasons, that’s justification enough.

But forget those vintage store bargain bin university throwbacks. The bumbag 2.0 been sleekened up and streamlined.
Here’s how you should be wearing the bumbag in 2017…


Stella McCartney reworked the classic bumbag at her SS17 show, dressing models in knitted skirts and tops with belt bumbags. Recreate on your summer vacay but don’t wear over anything remotely A-line or floaty as you risk looking like a hot air balloon.


It’s the simplest way to get around the ruching issue — wear it around your waist over a high-waisted trouser. You may looking a little teeny-bopper, but just ensure your choice of bumbag is fash enough to deal with it.

Shoulder It

Kendall and rumoured bf A$AP Rocky have been twinning with their choice of retro accessories. The rapper wore his Balenciaga bag over over an orange fleece and under a pink puffa. Admittedly, not a look anyone can pull off…

Convinced yet? If you need even more bumbag inspiration, look no further than the A-list. Kendall Jenner loves her brown leather Louis Vuitton bumbag, while Kate Hudson, Fergie, Rihanna, and Matthew McConaughey have also fallen for the retro charms of the ‘fanny pack’.

Get in on the trend before it goes out of fashion again. Just make sure you invest in a new-look version, and be prepared to ditch it the moment it stops being current.

What is jetleisure?

Just as we were all getting used to athleisure, another fashion term comes along to confuse us and spike our interest. But what is jetleisure?

Coined by Grazia writers (the same people who popularised the term athleisure to begin with), jetleisure is the latest fashion buzzword. It reers to the most insta-worthy clothing iteams that you could possibly pack for your holidays. Practicality is out, and bold colours, sculptural shapes and slogans are in.

Want to get on board with the trend? Here are the key items you need to find before you book your plane ticket.

The Beach Dress

Every blogger knows that finding the right beach dress for potential Instagram snaps is crucial. Whether they’re planning on using Santorini’s VSCO-effect views as a backdrop or Bali’s ‘#nofilter’ beaches, the dress is a must.

The Sun Hat

The sun hat is undoubtedly one of the most important accessories when it comes to perfecting the beach look this season. And one of brands to look out for is Eugenia Kim. With slogan-embroidered straw hats aplenty, there’s never been a more Instagrammable accessory.

The ‘It’ Swimsuit

We’re looking at Instagram heavyweights Bella Hadid and Kendall Jenner. Never has there been such hype surrounding thigh-cut one-piece swimsuits (well, since the eighties anyway). So much so, that someone has searched for the cult garment every five minutes this year.

The Basket Bag

Yes, we’re still blabbing on about the basket bag. But who can blame us? While browsing the Internet for potential buys, words such as ‘fun’ and ‘bright’ crop up quite often so make sure to bag a basket number complete with pompoms and embroidered wording.

OK, so you’ve probably figured out by now that jetleisure is really just another word for ‘holiday clothing’. But the good news is that this is one trend that you can commit to without re-stocking your entire wardrobe. Just remember – it’s all about getting that perfect holiday snap. So plan your outfits around your surroundings, choose at least one stand-out piece, and pose, pose, pose.